Communication Department Dissertations Collection Copyright (c) 2013 University of Massachusetts - Amherst All rights reserved. http://scholarworks.umass.edu/communication_diss Recent documents in Communication Department Dissertations Collection en-us Tue, 26 Mar 2013 07:20:14 PDT 3600 Remember Where We Came From: Globalization And Environmental Discourse In The Araucania Region Of Chile http://scholarworks.umass.edu/open_access_dissertations/709 http://scholarworks.umass.edu/open_access_dissertations/709 Thu, 21 Mar 2013 08:13:17 PDT Based on an ethnographic investigation, the dissertation examines the emergence and significance of discourses around “the environment” in the Lake District of the Araucanía region of Chile (Araucanía Lacustre). These are understood as part of the discursive aspect of globalization – the process by which the territory and its population are integrated ever more tightly into the networks of global market society – and considered in conjunction with discourses around Mapuche indigenous identity. Drawing on mediacultural studies, actor network theory, and medium theory, the analysis seeks to advance an ecological concept of communication that does not privilege human consciousness and agency. Communication is argued to be the principle by which space (physical and metaphysical) is configured and connected. Through a discussion of the physical and human geography of the territory it is argued that discourse is mutually immanent with material realities, including human practice and pre-discursive, nonhuman elements (chapter 3). The connection between environmental discourse and Mapuche culture is examined through the stereotype of the ecologically virtuous indigenous subject – a stereotype whose significance is changing as parallel neoliberal multicultural and sustainable development discourses boost the prestige of both Mapuche culture and ecological responsibility, even as the steady expansion of market society undermines both (Chapter 2). A program run by an NGO, funded by the Chilean state, and intended to market the agro-ecological produce of Mapuche small farmers to tourists, provides a concrete case of the intersection of neoliberal multiculturalism with environmental discourse (Chapter 4). The concept of “postmaterialism” is adapted, with a critical edge, in an exploration of the environmental activism and a certain dissatisfaction with modernity among college educated immigrants to the District from Santiago, North America and Europe (chapter 5). The process of globalization, through which Mapuche campesinos come to use environmentalist discourses, involves interactions among old and new information technologies, transportation technologies, and the nonanthropogenic realities of physical space-time and geography (chapter 6). The dissertation concludes with a normative argument about the ethical and epistemological inadequacy of globalizing market society.

]]> Stephens, Niall Critical Rhetoric in the Age of Neuroscience http://scholarworks.umass.edu/open_access_dissertations/690 http://scholarworks.umass.edu/open_access_dissertations/690 Wed, 20 Mar 2013 11:40:45 PDT Although there has been an outpouring of scholarship on the “rhetorical body” in the last two decades, nearly all analyzes and critiques discourses about the body. Very little work in contemporary rhetorical studies addresses the ways in which rhetoric affects and alters the central nervous system, and thereby exerts influence at a level of subjective experience prior to cognitive and linguistic apprehension. Recent neuroscientific research into affect, identity, and decision-making echoes many of the claims made by ancient rhetoricians: namely, that rhetorical activity is corporeally transformative, and that the material transformations wrought by rhetoric have profound implications for subjects’ capacity to engage in critical thought and agential judgment. This study demonstrates that emotional political rhetoric is physiologically addictive, that the brain and body can make decisions independently of the will of the thinking subject, and that symbolic violence can physically reconfigure the neural networks that make critical cognition possible.

As public culture and discourse becomes increasingly imagistic, non-rational, and emotionally charged, critics must develop theoretical resources capable of recognizing and responding to new varieties of constitutive phenomena. Neuroscience can supplement traditional rhetorical criticism by offering insight into the physiological processes by which destructive ideas become self-sustaining, and it can help critics devise more sophisticated rhetorical approaches to the task of promoting social healing. To advance this conversation, this dissertation outlines a critical neurorhetorical theory that is attuned to the Sophistic and Burkean rhetorical tradition, informed by contemporary neuroscience, and responsive to the unique cultural and social conditions of the 21st century.

]]> Ingram, Brett