Publication Date
2017
Journal or Book Title
Feminist Media Studies
Abstract
In this paper we position gendered affluence as a representational trend in dramatic comedies (e.g., Sex and the City [SATC]) and docusoaps (e.g., The Real Housewives [TRH]) that coalesces around themes like hyper-femininity, nouveau riche values, and conspicuous lifestyle. Through our analysis we suggest that institutional practices (identity politics, cybernetic commodification, and post-feminist technological interactivity) situated in a neoliberal context and a remediated environment enable the systematic reproduction of gendered affluence in the broader landscape of women’s television. The process of remediation is used as a lens to examine how the docusoap differs from (the immediacy of mediated self-performance) and resembles (the hypermediacy of mediated irony and post-feminist interactivity) the fictional portrayals of gendered affluence found in dramatic comedies like SATC. Our case analysis of TRH demonstrates the specific way non-fictional portrayals of gendered affluence are transforming genre (via an ethos of affluence and a consumerist ethic) and artfully maintaining the status quo in terms of gendered, raced, and classed intersections. Ultimately we argue that the docusoap is accomplishing this in a remediated environment that promotes a neoliberal agenda via affective engagement grounded in mediated self-performance and rational disengagement grounded in mediated irony.
DOI
https://doi.org/10.1080/14680777.2017.1283342
Volume
17
Issue
6
License
UMass Amherst Open Access Policy
Recommended Citation
Brzencheck, Alison and Castañeda, Mari, "The Real Housewives, gendered affluence, and the rise of the docusoap" (2017). Feminist Media Studies. 51.
https://doi.org/10.1080/14680777.2017.1283342
Included in
Communication Technology and New Media Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons