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Online audiences for foreign language films: Implications of the Internet as the new cultural arena

Haijing Tu, University of Massachusetts Amherst

Abstract

Among the variety of content emerging on the Internet during the past few years, foreign language films stand out as one of the most accessible sources representing foreign cultures in the U.S. media landscape. With the prevalence of broadband in the U.S., online viewing provides opportunities for many video contents rarely seen on the mainstream media platforms such as on TV and in theatre. Based on a review of foreign language cinema’s past performance in the U.S. and an examination of its current situation, this research explores the uncharted terrain in which the audience is engaged with foreign language films through the Internet. This dissertation applies various research methodologies including secondary data analysis, survey research, and interviews to find out how does online viewing affect the existing pattern of foreign language films viewing in the U.S. and what does it mean for the new cultural arena.^

Subject Area

Mass communication|Film studies

Recommended Citation

Tu, Haijing, "Online audiences for foreign language films: Implications of the Internet as the new cultural arena" (2009). Doctoral Dissertations Available from Proquest. AAI3380033.
http://scholarworks.umass.edu/dissertations/AAI3380033

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