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An investigation of the differential effects of two dimensions of spokesman credibility as they interact with consumer involvement with brand choice.

Finn, David W.
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Type
dissertation
article
dissertation
Date
1976
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Degree
Doctor of Philosophy (Ph.D.)
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Name: investigationofd00finn.pdf
Size: 11.78 MB
Kind: Adobe PDF
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https://hdl.handle.net/20.500.14394/16451
DOI
https://doi.org/10.7275/20482854
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