Start Date

7-1-2011 3:15 PM

End Date

7-1-2011 4:00 PM

Track

2. Track 2 - Poster Session

Subject Area

Marketing

Faculty Member

Liang (Rebecca) Tang rebeccat@iastate.edu Robert Bosselman drbob@iastate.edu

Abstract

Due to the link that has been established with obesity and foods prepared outside the home, recent research has emphasized examining the potential health benefits of providing nutrition information on restaurant menus in fighting the nation’s obesity epidemic. This study examines whether college students find macronutrient facts, specific nutrient facts, or health claims important to appear on restaurant menus and whether the presence of this information affects intent to purchase an item.

Keywords

food service, nutrition information, restaurant menus, nutrient facts, health claims



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Jan 7th, 3:15 PM Jan 7th, 4:00 PM

Nutrition Labeling for Retail Food Service Menu Items: College Students’ Preferences for Nutrition Information and its Influence on Purchasing Intention

Due to the link that has been established with obesity and foods prepared outside the home, recent research has emphasized examining the potential health benefits of providing nutrition information on restaurant menus in fighting the nation’s obesity epidemic. This study examines whether college students find macronutrient facts, specific nutrient facts, or health claims important to appear on restaurant menus and whether the presence of this information affects intent to purchase an item.