Start Date

6-1-2011 4:00 PM

End Date

6-1-2011 4:45 PM

Track

2. Track 2 - Poster Session

Subject Area

Travel and Tourism

Faculty Member

David Martin, Ph.D. martida@auburn.edu

Abstract

Previous research in the area of event management has focused on several different factors of the experience and how it relates to both customer satisfaction and future behavioral intentions (insert references here). However, one area that has largely been ignored by researchers is the phenomenon known as tailgating. Usually associated with professional and collegiate football, tailgating represents large commitments of time, money and other resources from both consumers and managers/operators in order to engage in the activity. While previous research on the subject has mainly focused on the motivations for individuals to participate in tailgating (James, Breezeel, and Ross, 2001; Drenten, Peters, Leigh, and Hollenbeck, 2009; McCartney, 2009) little to no research has examined how the tailgating experiences affect a fan’s overall game day experience, their perceived value and their future behavioral intentions.

Keywords

Tailgate, football, satisfaction, college sports



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Jan 6th, 4:00 PM Jan 6th, 4:45 PM

Tailgating at Collegiate Sporting Events

Previous research in the area of event management has focused on several different factors of the experience and how it relates to both customer satisfaction and future behavioral intentions (insert references here). However, one area that has largely been ignored by researchers is the phenomenon known as tailgating. Usually associated with professional and collegiate football, tailgating represents large commitments of time, money and other resources from both consumers and managers/operators in order to engage in the activity. While previous research on the subject has mainly focused on the motivations for individuals to participate in tailgating (James, Breezeel, and Ross, 2001; Drenten, Peters, Leigh, and Hollenbeck, 2009; McCartney, 2009) little to no research has examined how the tailgating experiences affect a fan’s overall game day experience, their perceived value and their future behavioral intentions.