Start Date

6-1-2011 4:00 PM

End Date

6-1-2011 4:45 PM

Track

2. Track 2 - Poster Session

Subject Area

Hospitality and Tourism Education

Faculty Member

LISA SLEVITCH lisa.slevitch@okstate.edu

Abstract

Social Networking Sites (SNSs) have turned out to be the major platform for communications by becoming the “most trafficked” websites. SNSs provide user-friendly personalized services with various functionalities and networking applications to control the way information is shared. These SNSs have embedded integrated platform that facilitates users to integrate their profiles with social networks and obtain access to users in that network. This facility enabled business organizations to employ SNSs for finding the right potential employees in this user market. While studies have conducted in the past on how these SNSs are changing the consumer behavior, little is known on whether users utilize them to enhance their careers. The purpose of this research is to investigate the usage of Social Networking Sites as a career enhancement tool (CET) among Generation Y. This paper will also analyze the attitudes and intentions of Generation Y in using SNSs as a CET.

Keywords

social networking sites (SNSs), career enhancement tool (CET), generation Y, intentions, structural equation modeling.



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Jan 6th, 4:00 PM Jan 6th, 4:45 PM

To Investigate the Usage of Social Networking Sites as a Career Enhancement Tool among Generation Y: An Empirical Research

Social Networking Sites (SNSs) have turned out to be the major platform for communications by becoming the “most trafficked” websites. SNSs provide user-friendly personalized services with various functionalities and networking applications to control the way information is shared. These SNSs have embedded integrated platform that facilitates users to integrate their profiles with social networks and obtain access to users in that network. This facility enabled business organizations to employ SNSs for finding the right potential employees in this user market. While studies have conducted in the past on how these SNSs are changing the consumer behavior, little is known on whether users utilize them to enhance their careers. The purpose of this research is to investigate the usage of Social Networking Sites as a career enhancement tool (CET) among Generation Y. This paper will also analyze the attitudes and intentions of Generation Y in using SNSs as a CET.