Start Date

6-1-2011 4:00 PM

End Date

6-1-2011 4:45 PM

Track

2. Track 2 - Poster Session

Subject Area

Hospitality and Tourism Education

Faculty Member

Dr. Jonathon Day gjday@purdue.edu

Abstract

A large number of organizations practice Corporate Social Responsibility (CSR) even though debates about its definitions, implementation, measurement, and outcomes persist as of this writing. The primary purpose of this paper is to (a) Examine whether recruiters from tourism and hospitality organizations that already have existing CSR programs or goals are more attracted towards individuals who are involved in socially responsible activities, (b) Identify recruiter’s perceptions of their own company’s CSR programs, and (c) Examine how recruiters evaluate student’s social responsibility as a selection factor. The researcher proposes the use of semi-structured interviews to ensure that the information obtained is consistent and easy to compare. In comparison to other industries, the tourism industry has a relatively high rate of turnover; exceeding 100% in some segments such as hospitality. Thus, there is almost always a need to recruit new employees and it is important to understand whether the industry is interested in recruiting individuals that show involvement in CSR activities.

Keywords

CSR, recruiting, hospitality and tourism organizations



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Jan 6th, 4:00 PM Jan 6th, 4:45 PM

Corporate Social Responsibility and Employee Recruiting in the Tourism Industry

A large number of organizations practice Corporate Social Responsibility (CSR) even though debates about its definitions, implementation, measurement, and outcomes persist as of this writing. The primary purpose of this paper is to (a) Examine whether recruiters from tourism and hospitality organizations that already have existing CSR programs or goals are more attracted towards individuals who are involved in socially responsible activities, (b) Identify recruiter’s perceptions of their own company’s CSR programs, and (c) Examine how recruiters evaluate student’s social responsibility as a selection factor. The researcher proposes the use of semi-structured interviews to ensure that the information obtained is consistent and easy to compare. In comparison to other industries, the tourism industry has a relatively high rate of turnover; exceeding 100% in some segments such as hospitality. Thus, there is almost always a need to recruit new employees and it is important to understand whether the industry is interested in recruiting individuals that show involvement in CSR activities.