Start Date

7-1-2011 2:30 PM

End Date

7-1-2011 3:15 PM

Track

2. Track 2 - Poster Session

Subject Area

Consumer Behavior

Faculty Member

Dr Xinran Lehto xinran@purdue.edu Dr Jonathon Day gjday@purdue.edu

Abstract

Festival tourism has received increasing attention from researchers, and has reached a critical mass with a sufficient level of articles to merit dedicated subject journals such as Festival Management and Event Tourism. Recent literature has focused on tourist motivation for festival attendance. However, limited studies examine the impact of tourist experience on their post-event behavioral intentions. This study examines return intentions toward both the festival and the host location. Music festivals can enjoy high attendance figures and can draw attendees from a broad geographic base. The provides an opportunity for the host location to leverage awareness realized through festival attendance. An empirical examination of festival attendees post-event behavioral intentions will illuminate tourist motivation to return to a similar event and also the location itself.

Keywords

Music Festival, Consumer Behavior

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Jan 7th, 2:30 PM Jan 7th, 3:15 PM

The Influence of the Jazz Festival Experience on Tourist Behavior

Festival tourism has received increasing attention from researchers, and has reached a critical mass with a sufficient level of articles to merit dedicated subject journals such as Festival Management and Event Tourism. Recent literature has focused on tourist motivation for festival attendance. However, limited studies examine the impact of tourist experience on their post-event behavioral intentions. This study examines return intentions toward both the festival and the host location. Music festivals can enjoy high attendance figures and can draw attendees from a broad geographic base. The provides an opportunity for the host location to leverage awareness realized through festival attendance. An empirical examination of festival attendees post-event behavioral intentions will illuminate tourist motivation to return to a similar event and also the location itself.