Start Date

6-1-2011 4:00 PM

End Date

6-1-2011 4:45 PM

Track

2. Track 2 - Poster Session

Subject Area

Information Technology

Faculty Member

Xiang Zheng zheng.xiang@unt.edu

Abstract

The internet’s lack of organization and overwhelming size prohibits consumers from accessing useful and relevant information. The purpose of this study is to discern whether certain query types yield more satisfying search results for women during the vacation planning process. This research also addresses the discrepancies found between the internet’s ontology of hospitality and tourism offerings and women’s conceptualization of corresponding topics by analyzing search satisfaction. The implications for hospitality and tourism are to have a clearer and more accurate online ontology in order to achieve better target marketing. Women are the focus of this study because they are documented to have decision making authority in areas of restaurant selection, lodging accommodations, shopping excursions and other at destination decisions.

Keywords

query formulation, gender, qualitative, marketing, internet search

Download

Share

COinS
 
Jan 6th, 4:00 PM Jan 6th, 4:45 PM

Impact of Women’s Query Formulation on Searching Satisfaction: Implications for Online Marketing in Hospitality and Tourism

The internet’s lack of organization and overwhelming size prohibits consumers from accessing useful and relevant information. The purpose of this study is to discern whether certain query types yield more satisfying search results for women during the vacation planning process. This research also addresses the discrepancies found between the internet’s ontology of hospitality and tourism offerings and women’s conceptualization of corresponding topics by analyzing search satisfaction. The implications for hospitality and tourism are to have a clearer and more accurate online ontology in order to achieve better target marketing. Women are the focus of this study because they are documented to have decision making authority in areas of restaurant selection, lodging accommodations, shopping excursions and other at destination decisions.