Start Date

7-1-2011 2:30 PM

End Date

7-1-2011 3:15 PM

Track

2. Track 2 - Poster Session

Subject Area

Marketing

Faculty Member

Stowe Shoemaker, PhD sshoemak@central.uh.edu

Abstract

The objective of this study is to cover two questions, can social media be used to drive revenue and if firms should spend the time and money to develop their identity in these sites. For the purposes of this study, I am focusing on Facebook and Twitter and how they are used by restaurants.

In this study, a restaurant company that is actively engaging in the use of social media will be used to measure the value of social media to the service industry. Customer uses of social media will be measured through surveys and the activity on the sites themselves within the company domain.

Keywords

Social Media, Restaurant, Marketing, Facebook, Twitter, Service



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Jan 7th, 2:30 PM Jan 7th, 3:15 PM

A Study of Social Media and it's Value to Restaurants

The objective of this study is to cover two questions, can social media be used to drive revenue and if firms should spend the time and money to develop their identity in these sites. For the purposes of this study, I am focusing on Facebook and Twitter and how they are used by restaurants.

In this study, a restaurant company that is actively engaging in the use of social media will be used to measure the value of social media to the service industry. Customer uses of social media will be measured through surveys and the activity on the sites themselves within the company domain.