Start Date
7-1-2011 2:30 PM
End Date
7-1-2011 3:15 PM
Track
2. Track 2 - Poster Session
Subject Area
Marketing
Faculty Member
Stowe Shoemaker, PhD sshoemak@central.uh.edu
Abstract
The objective of this study is to cover two questions, can social media be used to drive revenue and if firms should spend the time and money to develop their identity in these sites. For the purposes of this study, I am focusing on Facebook and Twitter and how they are used by restaurants.
In this study, a restaurant company that is actively engaging in the use of social media will be used to measure the value of social media to the service industry. Customer uses of social media will be measured through surveys and the activity on the sites themselves within the company domain.
Keywords
Social Media, Restaurant, Marketing, Facebook, Twitter, Service
A Study of Social Media and it's Value to Restaurants
The objective of this study is to cover two questions, can social media be used to drive revenue and if firms should spend the time and money to develop their identity in these sites. For the purposes of this study, I am focusing on Facebook and Twitter and how they are used by restaurants.
In this study, a restaurant company that is actively engaging in the use of social media will be used to measure the value of social media to the service industry. Customer uses of social media will be measured through surveys and the activity on the sites themselves within the company domain.