Start Date

7-1-2011 2:30 PM

End Date

7-1-2011 3:15 PM

Track

1. Track 1 – Formal Paper Presentation

Subject Area

Food Service

Faculty Member

Dr. Miao, Li. lmiao@purdue.edu Dr. Nelson, Douglas. nelsond@purdue.edu Dr. Almanza, Barbara. almanzab@purdue.edu

Abstract

Restaurant inspection reports are widely accessible to the public and considered important information to gauge the food safety practices at restaurants. Restaurant inspection resports are available from different information sources as well as in different formats. However, research on the impact of restaurant inspection report on consumer responses is scant. This study examined the effect of information source and message style on consumer responses to restaurant inspection reports. Information source and message style of restaurant inspection reports were manipulated with hypothetical scenarios in a 3 x 3 full-factorial design. The results showed that message style had a significant effect on consumer responses which was positively related to behavioral intention.

Keywords

information source, source credibility, message style, consumer responses, behavioral intention, restaurants, inspection reports



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Jan 7th, 2:30 PM Jan 7th, 3:15 PM

Consumers’ Responses To Health Inspection Report: The Effect Of Source Credibility And Message Style

Restaurant inspection reports are widely accessible to the public and considered important information to gauge the food safety practices at restaurants. Restaurant inspection resports are available from different information sources as well as in different formats. However, research on the impact of restaurant inspection report on consumer responses is scant. This study examined the effect of information source and message style on consumer responses to restaurant inspection reports. Information source and message style of restaurant inspection reports were manipulated with hypothetical scenarios in a 3 x 3 full-factorial design. The results showed that message style had a significant effect on consumer responses which was positively related to behavioral intention.