Start Date

8-1-2011 9:45 AM

End Date

8-1-2011 10:30 AM

Track

2. Track 2 - Poster Session

Subject Area

Travel and Tourism

Faculty Member

Hailin Qu h.qu@okstate.edu

Abstract

This study offers and attempts to extend the theoretical and empirical evidence of the causal relationship among the push and pull motivations, satisfactions, repeat visits and future recommendations. The research model investigates the relevant relationships among the constructs by the structural equation modeling approach. Consequently, destination managers should establish higher tourist’s satisfaction level to create a positive post-cist tourist behavior after attending a college football bowl game.

Keywords

Tourist motivation, Satisfaction, Repeat visits, Sport tourism, Structural equation modeling



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Jan 8th, 9:45 AM Jan 8th, 10:30 AM

The effects of motivation and satisfaction of college football tourist on revisit and recommendation: a structural model

This study offers and attempts to extend the theoretical and empirical evidence of the causal relationship among the push and pull motivations, satisfactions, repeat visits and future recommendations. The research model investigates the relevant relationships among the constructs by the structural equation modeling approach. Consequently, destination managers should establish higher tourist’s satisfaction level to create a positive post-cist tourist behavior after attending a college football bowl game.