Start Date
8-1-2011 9:45 AM
End Date
8-1-2011 10:30 AM
Track
2. Track 2 - Poster Session
Subject Area
Food Service
Faculty Member
Jean Herztman, jean.hertzman@unlv.edu Mehmet Erdem, mehmet.erdem@unlv.edu
Abstract
Nowadays, corporate social responsibility (CSR) is a concern of the food industry because of its wide range of potential benefits. Though CSR issues in the food industry are complicated, food safety rises as the ultimate CSR issue and receives the most attention from customers. With the development of the Internet, more and more food companies use websites to showcase their CSR on food safety and fulfill marketing goals. This study will conduct content analysis on the websites of the top 50 U.S. restaurant companies and discuss their involvement in food safety issues and their commitment to CSR regarding food safety. The findings of the study intend to shed light on how food companies should design their websites to better communicate their CSR of food safety.
Keywords
content analysis, corporate social responsibility (CSR), food safety, restaurant websites
Food Companies’ Corporate Social Responsibility Regarding Food Safety: A Content Analysis of Restaurant Websites
Nowadays, corporate social responsibility (CSR) is a concern of the food industry because of its wide range of potential benefits. Though CSR issues in the food industry are complicated, food safety rises as the ultimate CSR issue and receives the most attention from customers. With the development of the Internet, more and more food companies use websites to showcase their CSR on food safety and fulfill marketing goals. This study will conduct content analysis on the websites of the top 50 U.S. restaurant companies and discuss their involvement in food safety issues and their commitment to CSR regarding food safety. The findings of the study intend to shed light on how food companies should design their websites to better communicate their CSR of food safety.