Start Date

8-1-2011 9:45 AM

End Date

8-1-2011 10:30 AM

Track

2. Track 2 - Poster Session

Subject Area

Food Service

Faculty Member

Jean Herztman, jean.hertzman@unlv.edu Mehmet Erdem, mehmet.erdem@unlv.edu

Abstract

Nowadays, corporate social responsibility (CSR) is a concern of the food industry because of its wide range of potential benefits. Though CSR issues in the food industry are complicated, food safety rises as the ultimate CSR issue and receives the most attention from customers. With the development of the Internet, more and more food companies use websites to showcase their CSR on food safety and fulfill marketing goals. This study will conduct content analysis on the websites of the top 50 U.S. restaurant companies and discuss their involvement in food safety issues and their commitment to CSR regarding food safety. The findings of the study intend to shed light on how food companies should design their websites to better communicate their CSR of food safety.

Keywords

content analysis, corporate social responsibility (CSR), food safety, restaurant websites



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Jan 8th, 9:45 AM Jan 8th, 10:30 AM

Food Companies’ Corporate Social Responsibility Regarding Food Safety: A Content Analysis of Restaurant Websites

Nowadays, corporate social responsibility (CSR) is a concern of the food industry because of its wide range of potential benefits. Though CSR issues in the food industry are complicated, food safety rises as the ultimate CSR issue and receives the most attention from customers. With the development of the Internet, more and more food companies use websites to showcase their CSR on food safety and fulfill marketing goals. This study will conduct content analysis on the websites of the top 50 U.S. restaurant companies and discuss their involvement in food safety issues and their commitment to CSR regarding food safety. The findings of the study intend to shed light on how food companies should design their websites to better communicate their CSR of food safety.