Start Date

7-1-2011 3:15 PM

End Date

7-1-2011 4:00 PM

Track

2. Track 2 - Poster Session

Subject Area

Travel and Tourism

Faculty Member

Jingxue Jessica Yuan jessica.yuan@ttu.edu

Abstract

Cities have been increasingly using cultural events to improve their image, stimulate urban development, and attract visitors and investment. In such a climate, cultural events in particular have emerged as a means of improving the image of cities. With the increasing awareness towards the importance of the events, it is also important to know that visitors perceive events differently in terms of the destination attraction’s typical visitors. This research focuses on self-congruity between visitors’ self-concept and visitors’ perceived image to help explain the psychological underpinnings of travel behavior. The findings will provide insights into the tourists’ perceptions of themselves and their consequent travel behavior.

Keywords

self-congruity, destination image, self-concept, travel behavior, cultural event



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Jan 7th, 3:15 PM Jan 7th, 4:00 PM

Tourist Self-concept, Self-congruity, and Travel Behavior based on Cultural Event

Cities have been increasingly using cultural events to improve their image, stimulate urban development, and attract visitors and investment. In such a climate, cultural events in particular have emerged as a means of improving the image of cities. With the increasing awareness towards the importance of the events, it is also important to know that visitors perceive events differently in terms of the destination attraction’s typical visitors. This research focuses on self-congruity between visitors’ self-concept and visitors’ perceived image to help explain the psychological underpinnings of travel behavior. The findings will provide insights into the tourists’ perceptions of themselves and their consequent travel behavior.