Start Date

7-1-2011 3:15 PM

End Date

7-1-2011 4:00 PM

Track

2. Track 2 - Poster Session

Subject Area

Travel and Tourism

Faculty Member

Dr. Sheila Scott-Halsell sheila.scott-halsell@okstate.edu

Abstract

Almost every industry has been affected by CSR in some way. Due to the shift in public perceptions, industries have had to conform to CSR views in order to stay competitive. The hospitality industry is no different. One aspect of hospitality that has paid little or no attention to the issues of CSR is event management. There are many that acknowledge the negative impacts of events, particularly, mega events (Olympics, conventions, and sporting events),but few offer solutions to the negatives of events or how they can be avoided.

The purpose of this study will be to investigate both the negative and positive effect of all-star and pro-bowl games on host cities in an effort to uncover methods to mitigate or lessen the negative impacts.

There are two populations of interest in this study. The first population is comprised of the event planning industry members, such as executives from the four largest athletic leagues in the United States. The second population will be representatives of the host community. Convention and Visitor’s Bureaus of cities that hosted all-star and pro-bowl games will represent this second population. Both populations will be sampled using convenience sampling technique.

The instrument will be designed using the adapted taxonomy of Ritchie (1984) and Hall (1989, 1992). The survey will incorporate case studies, asking the participant to state their opinion on the open ended situation.

Keywords

Mega-Events, Corporate Social Responsibility, Sport Tourism, Event Tourism



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Jan 7th, 3:15 PM Jan 7th, 4:00 PM

Social Responsibility in Events: Reducing and Removing the Negative Impacts of the Industry

Almost every industry has been affected by CSR in some way. Due to the shift in public perceptions, industries have had to conform to CSR views in order to stay competitive. The hospitality industry is no different. One aspect of hospitality that has paid little or no attention to the issues of CSR is event management. There are many that acknowledge the negative impacts of events, particularly, mega events (Olympics, conventions, and sporting events),but few offer solutions to the negatives of events or how they can be avoided.

The purpose of this study will be to investigate both the negative and positive effect of all-star and pro-bowl games on host cities in an effort to uncover methods to mitigate or lessen the negative impacts.

There are two populations of interest in this study. The first population is comprised of the event planning industry members, such as executives from the four largest athletic leagues in the United States. The second population will be representatives of the host community. Convention and Visitor’s Bureaus of cities that hosted all-star and pro-bowl games will represent this second population. Both populations will be sampled using convenience sampling technique.

The instrument will be designed using the adapted taxonomy of Ritchie (1984) and Hall (1989, 1992). The survey will incorporate case studies, asking the participant to state their opinion on the open ended situation.