Start Date

6-1-2011 4:00 PM

End Date

6-1-2011 4:45 PM

Track

2. Track 2 - Poster Session

Subject Area

Marketing

Faculty Member

Ashok Singh, ashok.singh@unlv.edu

Abstract

Currency exchange rate has been found to have a significant effect on international travel. The international visitors have become a very attracting market for Las Vegas, leading to much success. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study used secondary data originated from a Las Vegas Strip casino property. Special events and seasonality were also taken into consideration and incorporated in the study as dummy variables. The study is designed to perform linear regression analysis to test the hypotheses and time series analysis to suggest a forecasting model.

Keywords

Currency rate, Exchange Rate, Gaming behavior, International gaming demand, Seasonality, Time series analysis



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Jan 6th, 4:00 PM Jan 6th, 4:45 PM

The Impact of Currency Exchange Rate on Las Vegas Gaming Demand

Currency exchange rate has been found to have a significant effect on international travel. The international visitors have become a very attracting market for Las Vegas, leading to much success. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study used secondary data originated from a Las Vegas Strip casino property. Special events and seasonality were also taken into consideration and incorporated in the study as dummy variables. The study is designed to perform linear regression analysis to test the hypotheses and time series analysis to suggest a forecasting model.