Start Date
6-1-2011 4:00 PM
End Date
6-1-2011 4:45 PM
Track
2. Track 2 - Poster Session
Subject Area
Marketing
Faculty Member
Ashok Singh, ashok.singh@unlv.edu
Abstract
Currency exchange rate has been found to have a significant effect on international travel. The international visitors have become a very attracting market for Las Vegas, leading to much success. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study used secondary data originated from a Las Vegas Strip casino property. Special events and seasonality were also taken into consideration and incorporated in the study as dummy variables. The study is designed to perform linear regression analysis to test the hypotheses and time series analysis to suggest a forecasting model.
Keywords
Currency rate, Exchange Rate, Gaming behavior, International gaming demand, Seasonality, Time series analysis
The Impact of Currency Exchange Rate on Las Vegas Gaming Demand
Currency exchange rate has been found to have a significant effect on international travel. The international visitors have become a very attracting market for Las Vegas, leading to much success. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study used secondary data originated from a Las Vegas Strip casino property. Special events and seasonality were also taken into consideration and incorporated in the study as dummy variables. The study is designed to perform linear regression analysis to test the hypotheses and time series analysis to suggest a forecasting model.