Start Date

7-1-2011 3:15 PM

End Date

7-1-2011 4:00 PM

Track

2. Track 2 - Poster Session

Subject Area

Consumer Behavior

Faculty Member

Nelson Barber nelson.barber@unh.edu

Abstract

The purpose of this research is to identify the value of environmental characteristics using wines from two different wine growing regions. In addition, estimating consumers’ willingness to pay (WTP) for wine characteristics using incentive compatible laboratory experiments with participants randomly selected from the general population will be introduced. Results will seek to examine the different relationship that sensory characteristics and label information have on consumers. In the study, we will also show the valuable information environmental characteristics provide to consumers and producers of wine within a certain price range.

Keywords

Willingness To Pay, Wine tourism, Sustainability



Share

COinS
 
Jan 7th, 3:15 PM Jan 7th, 4:00 PM

Consumer Willingness to Pay for Environmentally Produced Wines

The purpose of this research is to identify the value of environmental characteristics using wines from two different wine growing regions. In addition, estimating consumers’ willingness to pay (WTP) for wine characteristics using incentive compatible laboratory experiments with participants randomly selected from the general population will be introduced. Results will seek to examine the different relationship that sensory characteristics and label information have on consumers. In the study, we will also show the valuable information environmental characteristics provide to consumers and producers of wine within a certain price range.