Start Date
7-1-2011 10:30 AM
End Date
7-1-2011 11:45 AM
Track
1. Track 1 – Formal Paper Presentation
Subject Area
Marketing
Faculty Member
Dr. Hailin Qu h.qu@okstate.edu
Abstract
The purpose of this study is to propose a newly refined model of relationship selling in the general context between meeting planners and suppliers in Meeting, Incentive, Convention, and Exhibition (MICE) industry .The refined model was tested by using an online survey of a sample of professional meeting planners in the Meeting Professionals International (MPI) and Professional Convention Management Association (PCMA). Results showed both social bonds with the supplier and expertise of the supplier had an effect on meeting planners’ perceived trust and satisfaction; while willingness and power of the supplier was related to neither meeting planners’ perceived trust nor satisfaction. This refined model could provide research insights and guide future research on key relationship selling constructs between meeting planners and suppliers in the MICE industry.
Keywords
meeting planners, suppliers in MICE industry, relationship selling, refined model
Meeting Planners’ Perspectives on Relationship Selling in the MICE Industry
The purpose of this study is to propose a newly refined model of relationship selling in the general context between meeting planners and suppliers in Meeting, Incentive, Convention, and Exhibition (MICE) industry .The refined model was tested by using an online survey of a sample of professional meeting planners in the Meeting Professionals International (MPI) and Professional Convention Management Association (PCMA). Results showed both social bonds with the supplier and expertise of the supplier had an effect on meeting planners’ perceived trust and satisfaction; while willingness and power of the supplier was related to neither meeting planners’ perceived trust nor satisfaction. This refined model could provide research insights and guide future research on key relationship selling constructs between meeting planners and suppliers in the MICE industry.