Start Date

7-1-2011 8:00 AM

End Date

7-1-2011 9:15 AM

Track

1. Track 1 – Formal Paper Presentation

Subject Area

Travel and Tourism

Faculty Member

Shiang-Lih Chen McCain schenmccain@mail.widener.edu

Abstract

Baby boomers have huge power to influence the future tourism industry because they represent a sizable market (AOA, 2003). This significant phenomenon will impact the future tourism industry. This research investigated whether the situational factors influence boomers’ decision making.

Keywords

Baby boomer, Situational factors, Travel intention

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Jan 7th, 8:00 AM Jan 7th, 9:15 AM

How Situational Factors Influence Boomers’ Travel Intentions

Baby boomers have huge power to influence the future tourism industry because they represent a sizable market (AOA, 2003). This significant phenomenon will impact the future tourism industry. This research investigated whether the situational factors influence boomers’ decision making.