Start Date
6-1-2011 1:00 PM
End Date
6-1-2011 2:15 PM
Track
1. Track 1 – Formal Paper Presentation
Subject Area
Marketing
Faculty Member
Cihan Cobanoglu, Ph.D., CHTP cihan@cihan.org
Abstract
It is important to identify these new hotel attributes and measure guests’ level of satisfaction and the impact of these attributes on overall guest satisfaction. In addition, few studies investigated the hotel attributes’ satisfaction on overall guest satisfaction. Hence, the purpose of the study is to identify levels of guest satisfaction with hotel attribute, as well as to determine the impact of hotel attributes’ satisfaction on overall guest satisfaction and intention to return.
Keywords
Hotel guests satisfaction, intention to return
The Impact of Hotel Attributes’ Satisfaction on Overall Guest Satisfaction
It is important to identify these new hotel attributes and measure guests’ level of satisfaction and the impact of these attributes on overall guest satisfaction. In addition, few studies investigated the hotel attributes’ satisfaction on overall guest satisfaction. Hence, the purpose of the study is to identify levels of guest satisfaction with hotel attribute, as well as to determine the impact of hotel attributes’ satisfaction on overall guest satisfaction and intention to return.