Start Date

7-1-2011 8:00 AM

End Date

7-1-2011 9:15 AM

Track

1. Track 1 – Formal Paper Presentation

Subject Area

Consumer Behavior

Faculty Member

Liping A. Cai liping@purdue.edu Jeong-Nam Kim kim638@purdue.edu

Abstract

The present study investigates tourists’ communicative action and its relationship with their loyalty towards destinations. Founded on the concept of communicative action in problem solving proposed by Kim, Grunig and Ni (2010) and drawn on the syntheses of literature about information behavior and tourism, the study suggests a conceptual model of loyalty-based communicative action in tourism. Three dimensions of communicative action are identified: acquisition, selection, and transmission of information. Tourists’ loyalty and its relationship with each dimension of communicative action are examined. This study proposes that the degree of these dimensions increase with higher levels of loyalty. The model further indicates that different patterns of communicative action would be observable among individuals with different levels of behavioral and attitudinal loyalty.

Keywords

communicative action, information acquisition, information behavior, information selection, information transmission, tourism loyalty.

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Jan 7th, 8:00 AM Jan 7th, 9:15 AM

Tourism Loyalty: An Extended Communicative Action Model

The present study investigates tourists’ communicative action and its relationship with their loyalty towards destinations. Founded on the concept of communicative action in problem solving proposed by Kim, Grunig and Ni (2010) and drawn on the syntheses of literature about information behavior and tourism, the study suggests a conceptual model of loyalty-based communicative action in tourism. Three dimensions of communicative action are identified: acquisition, selection, and transmission of information. Tourists’ loyalty and its relationship with each dimension of communicative action are examined. This study proposes that the degree of these dimensions increase with higher levels of loyalty. The model further indicates that different patterns of communicative action would be observable among individuals with different levels of behavioral and attitudinal loyalty.