Start Date

8-1-2011 10:30 AM

End Date

8-1-2011 11:45 AM

Track

1. Track 1 – Formal Paper Presentation

Subject Area

Food Service

Faculty Member

Ben K. Goh ben.goh@ttu.edu

Abstract

Quality of life becomes a critically important issue in the senior’ later years. This trend has drawn huge attention and higher demand for senior retirement community because it provides the elderly a flexible and assured living environment. The specific objectives of this study were (1) to test the impact of service quality on residents’ satisfaction and behavioral intentions, (2) to examine the impact of food quality on residents’ satisfaction and behavioral intentions, (3) to identify how residents’ satisfaction affects residents’ behavioral intentions, and (4) to investigate the relationship between retention to restaurant and retention to senior retirement center. The result indicated that service quality did not positively influence retention to restaurant with corresponding estimate of .05. This implies that service quality impacts on retention to restaurant by mediating residents’ satisfaction. Also, more satisfied residents are more likely to retain to the restaurant; furthermore, those residents simultaneously tend to show more positive behavioral intention to the community.

Keywords

senior retirement communities, service, food quality, satisfaction



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Jan 8th, 10:30 AM Jan 8th, 11:45 AM

Perceived Service and Food Quality, Satisfaction, and Behavioral Intentions in Senior Retirement Communities

Quality of life becomes a critically important issue in the senior’ later years. This trend has drawn huge attention and higher demand for senior retirement community because it provides the elderly a flexible and assured living environment. The specific objectives of this study were (1) to test the impact of service quality on residents’ satisfaction and behavioral intentions, (2) to examine the impact of food quality on residents’ satisfaction and behavioral intentions, (3) to identify how residents’ satisfaction affects residents’ behavioral intentions, and (4) to investigate the relationship between retention to restaurant and retention to senior retirement center. The result indicated that service quality did not positively influence retention to restaurant with corresponding estimate of .05. This implies that service quality impacts on retention to restaurant by mediating residents’ satisfaction. Also, more satisfied residents are more likely to retain to the restaurant; furthermore, those residents simultaneously tend to show more positive behavioral intention to the community.