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Historic Trading Routes in Kosovo and Albania and their Potential in Improving Rural Tourism through Cross National Approaches

Abstract
Trading routes have been aligning different parts of the world since prehistoric times, transporting scarce commodities from one area to another. Primarily, the majority of these routes had military character used during wars in enlarging territories but with the flourishing of trade in agriculture, craftsmanship, and mining, they gained important economic value. Parallel to this exchange of goods, these communication systems expedited influences and cultural exchange in cuisine, traditions, religion, crafts, arts and architecture. Main centers of present day Kosovo and Albania were part of this dense communication network for trading activities, for example Via Egnatia, Via de Zenta and more. Historical infrastructure that remains today such as bridges, khans (inns), bazaars, road defense towers and remnants of road pavements are testimonials of this worldwide trading interchange. Such structures were a monetary investment of powerful guilds, carefully created from widely renowned local masons and stone cutters with an intuitive awareness in creating complementary harmony between the nature and tectonics of structures, now deeply embedded in the rural and urban tissue. This article identifies these forgotten cultural and trading structures as potential tourism accelerators in rural and urban communities, especially in remote regions far from the main centers of tourism attractions. As these structures were part of a large trading constellation, they cannot be interpreted, neither understood as singular structures, therefore revival strategies should be based on holistic, cross-national tourism strategies and recognition. One strategic methodology can easily link different sites into singular or several cross-national themed heritage trails with combined transportation and manifestations through land and sea. These can create alternatives for community-based rural tourism as a part of a wider tourism circuit, returning the economic prosperity these routes brought.
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