Type of Submission
AHFME Symposium Abstract
This paper examines the use of the market model for equity valuation within the hospitality sector. The model is analyzed in detail, including various errors related to beta estimation. Important caution points relevant to the use of market model in hospitality finance research are highlighted.
Prakash, Arun Jai; Moncarz, Elisa; and Valesquez, Maria Christina
"Market Model: Estimation Problems and Its Uses With Special Reference to the Hospitality Industry,"
Journal of Hospitality Financial Management:
1, Article 12.
Available at: http://scholarworks.umass.edu/jhfm/vol11/iss1/12