Document Type

Open Access Thesis

Embargo Period

5-13-2015

Degree Program

Japanese

Degree Type

Master of Arts (M.A.)

Year Degree Awarded

2015

Month Degree Awarded

May

Advisor Name

Stephen

Advisor Middle Initial

M

Advisor Last Name

Forrest

Co-advisor Name

Sharon

Co-advisor Middle Initial

H.

Co-advisor Last Name

Domier

Third Advisor Name

Reiko

Third Advisor Last Name

Sono

Abstract

The publishing business in the Edo period (1603 – 1868) was very unique since it was divided into two genres: shomotsu mononohon and jihon kusazōshi. Publishers had their specialties and their business strategies varied. In this research paper, I examine the publishing strategies from the view of the network system. First, I state the definition of this network. Next, I study the publishing history of the Edo period to gain a general understanding. Lastly, I examine the network systems of the shomotsu publishers and the jihon kusazōshi publishers. I use examples from Tsutaya Jūzaburō, Suharaya Mohē, Tsuruya Kiemon, the Torii School and the Utagawa School. In the end, the readers will understand the various networks had the roles to energize the Edo community, and each network was indispensable among the whole big network system.

Share

COinS