Off-campus UMass Amherst users: To download campus access dissertations, please use the following link to log into our proxy server with your UMass Amherst user name and password.
Non-UMass Amherst users: Please talk to your librarian about requesting this dissertation through interlibrary loan.
Dissertations that have an embargo placed on them will not be available to anyone until the embargo expires.
ORCID
N/A
Access Type
Open Access Thesis
Document Type
thesis
Degree Program
Communication
Degree Type
Master of Arts (M.A.)
Year Degree Awarded
2015
Month Degree Awarded
September
Abstract
I examine the effect of television viewing and ideological orientations associated with “modern” racism such as minimization of the impact of racial discrimination and individual attribution on opposition toward preferential hiring of Blacks. Using cross-sectional General Social Survey (GSS) responses from U.S. adults between 2004 and 2010, I estimate ordered logistic regression models predicting attitudes toward preferential hiring of Blacks. Additionally, I compare agreement with key tenets of abstract liberalism to the findings of previous policy reasoning studies to determine the importance of these attitudes in predicting support for affirmative action policy. In this study, I aim to address the potential real-world implications of television exposure and abstract liberalism in influencing minority group incorporation, acceptance, and societal integration.
DOI
https://doi.org/10.7275/7476760
First Advisor
Michael Morgan
Second Advisor
Demetria Shabazz
Recommended Citation
Stoddard, Carmella N., "Cultivating Color-blindness?: The Impact of TV-viewing, Racial Policy Reasoning, and Colorblind Racism on Opposition toward Affirmative Action Policy" (2015). Masters Theses. 300.
https://doi.org/10.7275/7476760
https://scholarworks.umass.edu/masters_theses_2/300