Abstract
Abstract
The Hatfield-McCoy Trail System has become a major tourism attraction and an economic boon for the southwestern area of West Virginia. Communities there are seeking to sustainably develop the area to provide services for Hatfield-McCoy Trail visitors. Managers and planners must anticipate the unique demands from this group of recreationists. Analyzing visitor preferences will allow these communities to plan effectively.
Preliminary findings indicate that Hatfield-McCoy users are highly specialized, experienced riders that plan multiple day trips to the system. Initial analysis shows visitors average over 14 years of riding experience and spend over $1300 per year on off-highway vehicle (OHV) equipment. Initial data also suggest that 88% of trail users will return within the next 12 months.
Survey collection is ongoing as of June, 2012, and additional study will include importance performance analysis of Hatfield-McCoy trail features, lodging preferences, and sources of information used for trip planning.
Analysis of Visitor Preferences of the Hatfield-McCoy Trails
Abstract
The Hatfield-McCoy Trail System has become a major tourism attraction and an economic boon for the southwestern area of West Virginia. Communities there are seeking to sustainably develop the area to provide services for Hatfield-McCoy Trail visitors. Managers and planners must anticipate the unique demands from this group of recreationists. Analyzing visitor preferences will allow these communities to plan effectively.
Preliminary findings indicate that Hatfield-McCoy users are highly specialized, experienced riders that plan multiple day trips to the system. Initial analysis shows visitors average over 14 years of riding experience and spend over $1300 per year on off-highway vehicle (OHV) equipment. Initial data also suggest that 88% of trail users will return within the next 12 months.
Survey collection is ongoing as of June, 2012, and additional study will include importance performance analysis of Hatfield-McCoy trail features, lodging preferences, and sources of information used for trip planning.