Destination Branding: Creating a Destination of Choice
Abstract
Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
Recommended Citation
Tan, Alex JS
(2008)
"Destination Branding: Creating a Destination of Choice,"
Perspectives in Asian Leisure and Tourism:
Vol. 1: Iss. 1, Article 5.
Available at: http://scholarworks.umass.edu/palat/vol1/iss1/5
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