Jul 30th, 8:30 AM - 9:30 AM
A Study of the Impact of Tourism Economic and Non-economic Benefits on Residents' Pro-Environmental Behaviors in Community-based Ecotourism
Denver, Colorado USA
A survey was conducted on 362 residents of a classical ecotourism destination in China to explore the impacts of both tourism economic and non-economic benefits on residents’ pro-environmental behaviors. The results of Structural Equation Modeling (SEM) indicated that tourism economic and non-economic benefits impacted on residents’ pro-environmental behaviors through perceived positive tourism impact as a mediator. These findings enriched literatures in ecotourism and had managerial value for the practitioners in domestic ecotourism community.