Jul 30th, 9:45 AM - 10:45 AM
The Hedonic Experience of Travel-Related Consumption
Denver, Colorado USA
Many travel-related products and services are hedonically driven consumption. However, the hedonic experience of travel-related consumption is not well understood. This study examines the hedonic experience of a travel-related consumption event at its pre-consumption, consumption and post-consumption phases. The results from a spring break study show that predicted hedonic value is largely a function of temporal distance to a consumption event and shows an upward pattern as the event draws near. Our results also reveal that the experienced hedonic value is the lowest among the hedonic value ratings captured at six different points of time over the eight-week study period. The outcomes of this research bear theoretical and managerial implications for customer experience management, experiential consumption and consumer subjective well-being in the hospitality and tourism field.