Jul 27th, 2:00 PM - 3:00 PM
The Impact of Dining by Restaurant Type on Gaming Volumes of Casino Worth Segments
Denver, Colorado USA
The current research examined the relationship between dining type (buffet, casual, and steakhouse) and daily slot coin-in produced by players in different customer worth segments (high, middle, low and untracked). Using data from a Midwestern metropolitan casino, this research found differences in the impact of restaurant type on slot volume for different player worth segments. The findings suggest that casino operators examine the indirect impact of different dining options on gaming when evaluating restaurant profitability. Marketing offers could be customized so that different worth segments receive complimentary meals for those restaurants most likely to influence gaming for that particular segment.