Jul 31st, 11:30 AM - 12:30 PM
A Comparison of the Restaurant Selection Preferences between Residents and Visitors of South Florida
The purpose of the present study is to examine of selection preferences and to compare residents’ preferences with visitors’ ones in South Florida. Using data 290 customers in full-service restaurants, results show that consumers’ restaurant selection preference between residents and visitors is not significantly different; however, there are significant differences among demographic profiles. Implications are discussed to develop unique marketing strategies to attract both residents and visitors in South Florida.