Day 3 - Friday, 31 July 2009
Information
The objective of the study was to offer a systematic approach to examine the potential differences in loyalty formation process across different demographic groups. A multiple-groups analysis was conducted and the findings revealed that : 1) travelers in different age and income segments exhibited no significant difference in their perception of the destination image, levels of satisfaction and loyalty; 2) travelers in different gender and education segments had different levels of image perceptions, but they formed comparable level of satisfaction and loyalty across groups; 3) the holistic loyalty formation process remained identical across demographic groups.
Start Date
31-7-2009 1:45 PM
End Date
7-31-2009 2:45 PM
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Demographic Variables and Loyalty Formation: A Systematic Examination
The objective of the study was to offer a systematic approach to examine the potential differences in loyalty formation process across different demographic groups. A multiple-groups analysis was conducted and the findings revealed that : 1) travelers in different age and income segments exhibited no significant difference in their perception of the destination image, levels of satisfaction and loyalty; 2) travelers in different gender and education segments had different levels of image perceptions, but they formed comparable level of satisfaction and loyalty across groups; 3) the holistic loyalty formation process remained identical across demographic groups.