Jul 31st, 10:15 AM - 11:15 AM
Changes in Propensity to Search for Travel Information Online Over Time: A Cohort Analytical Approach
The purpose of this study was to investigate the causal relationship between changes in online travel information searching behavior and the effects of biological age, time of travel, and generational cohort over time. Household data of 1997 and 2002 were utilized for this study. Independent samples t-tests and One-way Analysis of Variance were carried out to test the relationship between online travel information searching and the effects of time-related variables, and then stepwise logistic regression was employed to identify key determinants that explain variations in online travel information searching behavior over time. The results of the study provided evidence of time of travel and generational cohort impacts on online travel information searching behavior over time. The odds of a respondent searching for travel information online were 237% higher for 2002 pleasure travelers than for 1997 pleasure travelers and 42% lower for those that were born in 1935−1939 than for those born in 1980−1984. The implications of the study were discussed.