Jul 29th, 4:30 PM - 5:30 PM
Tourists’ Emotional Experiences with an Event and Their Consequences
Successful tourism marketing requires assessing a tourist’s satisfaction because this satisfaction will influence their destination choices, products/services consumption, behavioral intentions, and quality of life (QOL) to return to the same destinations or events. This study attempts to develop a conceptual framework, based on the Consumption Emotion Set (CES), to identify relationships among consumption emotions, overall tourists’ satisfaction, perceived QOL, and loyalty towards a specific event. The theoretical framework also identifies important emotional factors affecting tourists’ overall satisfaction as well as loyalty and perceived QOL. Furthermore, implications for tourism/destination marketers or event/festival planners and suggestions for future research are discussed.