Does bat day make cents? The effect of promotions on the demand for Major League Baseball

Authors

M McDonald
D Rascher

Publication Date

2000

Journal or Book Title

JOURNAL OF SPORT MANAGEMENT

Pages

8-27

Volume

14

Issue

1

Recommended Citation

McDonald, M and Rascher, D, "Does bat day make cents? The effect of promotions on the demand for Major League Baseball" (2000). JOURNAL OF SPORT MANAGEMENT. 15.
Retrieved from https://scholarworks.umass.edu/sportsmgt_faculty_pubs/15