Sponsorship program protection strategies for special sport events: Are event organizers outmaneuvering ambush marketers?
Publication Date
2008
Journal or Book Title
JOURNAL OF SPORT MANAGEMENT
Pages
550-586
Volume
22
Issue
5
Recommended Citation
McKelvey, S and Grady, J, "Sponsorship program protection strategies for special sport events: Are event organizers outmaneuvering ambush marketers?" (2008). JOURNAL OF SPORT MANAGEMENT. 21.
Retrieved from https://scholarworks.umass.edu/sportsmgt_faculty_pubs/21
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