Masters Theses

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Title:
Maximizing Masculinity: A Textual Analysis of Maxim Magazine

Author(s):
Kirsten Wisneski

Degree Program: Communication
Degree Type: Master of Arts (M.A.)
Month Degree Awarded: September

Primary Subject Category: Communication
Keywords: masculinity, Maxim, men's magazines, irony

Advisor(s) or Committee Chair:
West, Emily

Abstract:
This study examines the story that Maxim tells about masculinity, with particular focus on the type of humor in the magazine and its function; the way the magazine echoes embodied male-male social interaction, particularly “male-bonding”; and how the magazine pits “real” women against the Maxim fantasy women.