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Maximizing Masculinity: A Textual Analysis of Maxim Magazine
Document Type: Open Access
Degree Program
Communication
Degree Type
Master of Arts (M.A.)
Year Degree Awarded
2007
Month Degree Awarded
September
Primary Subject Category
Communication
Secondary Subject Category
Mass media; Womens studies
Keywords
masculinity, Maxim, men's magazines, irony
Advisor(s) or Committee Chair
West, Emily
Abstract
This study examines the story that Maxim tells about masculinity, with particular focus on the type of humor in the magazine and its function; the way the magazine echoes embodied male-male social interaction, particularly “male-bonding”; and how the magazine pits “real” women against the Maxim fantasy women.
Recommended Citation
Wisneski, Kirsten, "Maximizing Masculinity: A Textual Analysis of Maxim Magazine" (2007). Masters Theses. Paper 53.
http://scholarworks.umass.edu/theses/53
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