EXAMINING THE RELATIONSHIP BETWEEN TRAVELERS' DECISION-MAKING STYLES AND TRIP PLANNING

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Abstract

Decision-making styles have been used to explain a variety of consumer behaviors. The goal of the study presented in this paper was to apply the decision-making style instrument to the context of advance trip planning. The results suggest that an intuitive decision-making style influences the extent of trip planning while a spontaneous style influences the length of the advance planning period; however, the relationships found were not very strong. Also, no significant relationships were found for dependent decision-making style, lack of innovativeness and sensation seeking. The findings indicate that decision-making styles are less influential with respect to advance trip planning than expected. The limitations of the study and implications for further research are discussed.

 

EXAMINING THE RELATIONSHIP BETWEEN TRAVELERS' DECISION-MAKING STYLES AND TRIP PLANNING

Decision-making styles have been used to explain a variety of consumer behaviors. The goal of the study presented in this paper was to apply the decision-making style instrument to the context of advance trip planning. The results suggest that an intuitive decision-making style influences the extent of trip planning while a spontaneous style influences the length of the advance planning period; however, the relationships found were not very strong. Also, no significant relationships were found for dependent decision-making style, lack of innovativeness and sensation seeking. The findings indicate that decision-making styles are less influential with respect to advance trip planning than expected. The limitations of the study and implications for further research are discussed.