OVERNIGHT PLEASURE TRAVELLERS' ACTIVITIES IN CANADA: USING ASSOCIATION RULE MINING TO DISCOVER RELATIONSHIPS

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Abstract

The study attempted to find out the association among travel activities participated in by international overnight pleasure travellers through association discovery mining, using the 2004 International Travel Survey (ITS) by Statistics Canada, and to identify some applicability of the technique in travel and tourism research. As a result, the study identified the strengths of the travel activity combinations, and meaningful association rules in activities participated in are discovered.

 

OVERNIGHT PLEASURE TRAVELLERS' ACTIVITIES IN CANADA: USING ASSOCIATION RULE MINING TO DISCOVER RELATIONSHIPS

The study attempted to find out the association among travel activities participated in by international overnight pleasure travellers through association discovery mining, using the 2004 International Travel Survey (ITS) by Statistics Canada, and to identify some applicability of the technique in travel and tourism research. As a result, the study identified the strengths of the travel activity combinations, and meaningful association rules in activities participated in are discovered.