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Abstract

Destination competitiveness has been seen as a critical issue in today’s increasingly challenging tourism market. The study develops a destination competitiveness model based on tourists’ perception and attempted to investigate how different phases of tourism/vacation experience affect tourists’ perception of the destination competitiveness. The proposed theoretical model addresses the tourism experience from the chronological and temporal aspects, i.e., tourist pre-trip planning experience, en-route experience, on-site experience, and after-trip reflection. Tourist involvement is proposed to have a moderating effect on the relationship between tourism experience dimensions and destination competitive domains. The results indicate that tourists’ perception of destination competitiveness is positively influenced by the quality of tourism experience in terms of all phases (pre-trip planning, enroute experience, on-site instrumental experience, on-site expressive experience, and aftertrip reflection). Findings also indicate that tourist involvement has a moderating effect on the relationship between tourist pre-trip planning experience, en-route experience, on-site expressive experience, and perceived destination competitiveness.

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AN EXAMINATION OF THE RELATIONSHIP BETWEEN QUALITY OF TOURISM EXPERIENCE AND PERCEIVED DESTINATION COMPETITIVENESS: THE TOURISTS: PERSPECTIVE

Destination competitiveness has been seen as a critical issue in today’s increasingly challenging tourism market. The study develops a destination competitiveness model based on tourists’ perception and attempted to investigate how different phases of tourism/vacation experience affect tourists’ perception of the destination competitiveness. The proposed theoretical model addresses the tourism experience from the chronological and temporal aspects, i.e., tourist pre-trip planning experience, en-route experience, on-site experience, and after-trip reflection. Tourist involvement is proposed to have a moderating effect on the relationship between tourism experience dimensions and destination competitive domains. The results indicate that tourists’ perception of destination competitiveness is positively influenced by the quality of tourism experience in terms of all phases (pre-trip planning, enroute experience, on-site instrumental experience, on-site expressive experience, and aftertrip reflection). Findings also indicate that tourist involvement has a moderating effect on the relationship between tourist pre-trip planning experience, en-route experience, on-site expressive experience, and perceived destination competitiveness.