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Abstracts

Benchmarking the Visibility of Websites in Google: Implications for Search Engine Marketing of Tourism Destinations

Zheng Xiang, School of Merchandising and Hospitality Management, University of North Texas
Bing Pan, Office of Tourism Analysis, Department of Hospitality and Tourism Management, School of Business and Economics, College of Charleston
Daniel R. Fesenmaier, National Laboratory for Tourism & eCommerce, School of Tourism and Hospitality Management, Temple University

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Benchmarking the Visibility of Websites in Google: Implications for Search Engine Marketing of Tourism Destinations

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ISBN: 978-0-692-46509-7