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Abstract

The spa goer market has been the subject of several studies in the last seven years, largely because it is seen as a rapidly expanding and very profitable niche. Each of these studies defined the spa market somewhat differently, and while each study contributes to the overall knowledge of this market, they do not provide the industry with a comprehensive understanding. This study postulates that the spa goers who visit day spas while travelling are significantly different from those who visit a health and wellness spa and/or stayed at a spa resort. The data is drawn from the Travel Activitys and Motivation Survey (TAMS) and clearly shows original spa report, published by Lang Research Inc. (2007) is misleading in its profile of this market.

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Any Way You Slice It!! – An In-Depth Look at the Spa Travellers

The spa goer market has been the subject of several studies in the last seven years, largely because it is seen as a rapidly expanding and very profitable niche. Each of these studies defined the spa market somewhat differently, and while each study contributes to the overall knowledge of this market, they do not provide the industry with a comprehensive understanding. This study postulates that the spa goers who visit day spas while travelling are significantly different from those who visit a health and wellness spa and/or stayed at a spa resort. The data is drawn from the Travel Activitys and Motivation Survey (TAMS) and clearly shows original spa report, published by Lang Research Inc. (2007) is misleading in its profile of this market.