Abstract

The purpose of this case study was to develop and in-depth understanding of the successful implementation of the Master Plan for the city of Curitiba, Brazil, and to document ways in which plan implementation has had a positive effect on tourism in this Brazilian city. The emphasis on green space, and the way in which the serious problem of flooding in Curitiba was attacked, contributed to the possibilities for increasing the city’s attractiveness for tourists. Three urban renewal innovations provided a major stimulus to tourism in the city: revitalization of the historic downtown area, a unique bus transportation system with dedicated lanes, and an environmental program which greatly increased the number of park and forested areas within the city. The unique ways in which new parks were beautified also adds to their attractiveness for tourists.

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Successful Master Plan Implementation in Curitiba, Brazil, And Its Positive Effects on Urban Tourism

The purpose of this case study was to develop and in-depth understanding of the successful implementation of the Master Plan for the city of Curitiba, Brazil, and to document ways in which plan implementation has had a positive effect on tourism in this Brazilian city. The emphasis on green space, and the way in which the serious problem of flooding in Curitiba was attacked, contributed to the possibilities for increasing the city’s attractiveness for tourists. Three urban renewal innovations provided a major stimulus to tourism in the city: revitalization of the historic downtown area, a unique bus transportation system with dedicated lanes, and an environmental program which greatly increased the number of park and forested areas within the city. The unique ways in which new parks were beautified also adds to their attractiveness for tourists.