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Abstract

Two stakeholders, residents and tourists, play critical roles in developing and promoting sustainable tourism planning and development. Little research has been done to investigate simultaneously both residents’ and tourists’ attitudes toward sustainable tourism development. This study was conducted to fill in the gap. Residents who lived in Penghu Island in Taiwan and Taiwanese tourists who visited Penghu were surveyed for the study. Following the web- based online survey, structural equation modeling was carried out to identify the direction and relationships among five sets of tourism development impacts and support for sustainable tourism in Penghu. The results of residents’ and tourists’ attitudes models indicated that positive economic and cultural dimensions greatly influenced their support for sustainable tourism development. Managerial and marketing implications of the findings are discussed.

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A Comparison Model of Residents’ and Tourists’ Attitudes toward Sustainable Tourism Development: A Case of Penghu Island in Taiwan

Two stakeholders, residents and tourists, play critical roles in developing and promoting sustainable tourism planning and development. Little research has been done to investigate simultaneously both residents’ and tourists’ attitudes toward sustainable tourism development. This study was conducted to fill in the gap. Residents who lived in Penghu Island in Taiwan and Taiwanese tourists who visited Penghu were surveyed for the study. Following the web- based online survey, structural equation modeling was carried out to identify the direction and relationships among five sets of tourism development impacts and support for sustainable tourism in Penghu. The results of residents’ and tourists’ attitudes models indicated that positive economic and cultural dimensions greatly influenced their support for sustainable tourism development. Managerial and marketing implications of the findings are discussed.