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Abstract

This paper reports the results of a test of the “sweet spot” theory that proposes an increase of tourist destination visitor satisfaction with participation in four realms of the tourism experience (Pine & Gilmore, 1999). Factor/cluster analysis attempted to separate respondents based on factor scores of activities preferences. No significant clusters were found. Limited evidence demonstrated support for the theory in ANOVA and chi-square analyses. The paper includes recommendation for tourist destination planners and marketers and for future research.

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In Search of the Sweet Spot A Case Study of Tourist Satisfaction in 5 Arizona Communities

This paper reports the results of a test of the “sweet spot” theory that proposes an increase of tourist destination visitor satisfaction with participation in four realms of the tourism experience (Pine & Gilmore, 1999). Factor/cluster analysis attempted to separate respondents based on factor scores of activities preferences. No significant clusters were found. Limited evidence demonstrated support for the theory in ANOVA and chi-square analyses. The paper includes recommendation for tourist destination planners and marketers and for future research.