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Abstract

Travelers are often open to the possibility of spontaneous decisions and changing specific plans en route, because of personal impulsiveness, sensation seeking desire, certain travel contexts, new information obtained during the trip, diverse preferences of travel party member, or the occurrence of unexpected constraints. Many decisions about travel components, hence, may be made without prior planning. However, the study of unplanned or impulsive travel behavior has drawn little attention. This study tries to fill this gap in the literature. The results show that travelers who are male, who travel to visit family/friends, shop, or who are without past experience to the destinations make a majority of their decisions after arrival at the destination. Implications of the study’s results and recommendations for future research are discussed.

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Exploring Unplanned/Impulsive Travel Decision Making

Travelers are often open to the possibility of spontaneous decisions and changing specific plans en route, because of personal impulsiveness, sensation seeking desire, certain travel contexts, new information obtained during the trip, diverse preferences of travel party member, or the occurrence of unexpected constraints. Many decisions about travel components, hence, may be made without prior planning. However, the study of unplanned or impulsive travel behavior has drawn little attention. This study tries to fill this gap in the literature. The results show that travelers who are male, who travel to visit family/friends, shop, or who are without past experience to the destinations make a majority of their decisions after arrival at the destination. Implications of the study’s results and recommendations for future research are discussed.