Abstract (150 Words)
Tourism literature has explored some critical concepts such as motivation, image, expectations and the like. However, such constructs as self-concept, destination personality, and self- congruence, have received little attention. This paper makes an effort to address these concepts by proposing and empirically testing a theoretical model that attempts to investigate the structural relationships between destination personality (DP), self-concept (SC), congruence between self-concept and destination personality (SC-DP congruence) and tourist behavior. The findings suggest significant influences of these concepts on tourist behavior. An understanding of what influences tourist behavior can aid in designing and implementing appropriate marketing programs.
An Examination of Effects of Self-Concept (SC), Destination Personality (DP), and SC-DP Congruence on Tourist Behavior
Tourism literature has explored some critical concepts such as motivation, image, expectations and the like. However, such constructs as self-concept, destination personality, and self- congruence, have received little attention. This paper makes an effort to address these concepts by proposing and empirically testing a theoretical model that attempts to investigate the structural relationships between destination personality (DP), self-concept (SC), congruence between self-concept and destination personality (SC-DP congruence) and tourist behavior. The findings suggest significant influences of these concepts on tourist behavior. An understanding of what influences tourist behavior can aid in designing and implementing appropriate marketing programs.
